The shift that always comes before the strategy


I was thinking about a moment from our first ELEVATE call. It hit me harder than I expected, and I want to share it with you because I think you’ll see yourself in it too. We were talking about why certain challenges in life never seem to move, no matter how many strategies we try. More planning. More learning. More forcing. And it finally clicked in real time: Most people are trying to solve an identity problem with a tactical solution. They’re changing the steps, but they’re bringing the...